I think this Dove Beauty Campaign is a great idea. The Dove campaign, which has been launched for 6 years, shows how beautiful woman can really be in their own way without anyone to judge them. Dove’s beauty campaign advertising is very effective and is promoting how women should not compare themselves with other models and such. With Dove’s campaign impacting the way with how we think with others, Dove is helping society accept that not everyone can look as pretty or beautiful. Dove also attempts to get women to accept their bodies and be considered beautiful in their own way without being classified as ‘overweight’ or ‘anorexic’.
On the other hand, the Axe effect campaign shows a different message. Although the message isn’t positive, it still has some laughs in it. Any guy think spraying heavy loads of axe on to their body, neck, and such is crazy. Obviously, by the spray of heavy loaded axe, it won’t attract anyone. Girls don’t like the smell of overpowered axe and maybe your friends don’t like it either. I don’t think that it’s bad to use it; I just think it’s like any other fragrance.
I don’t think the ‘parent’ company for the two products is responsible for having their same beliefs or values. Dove and Axe are two different brands but they aren’t the same company. Obviously their job is to promote their product as best as they can so consumers could buy it even if it’s making a campaign or adding humour. All they want is money. Its business. People need money to live. I don’t think Axe is sending a negative message when it comes to females. They just want an appealing presentation when performing their product to viewers. In conclusion, I think the ‘parent’ company isn’t responsible for changing both brands.
(Get it? 'cause nuts are attracted to screws. Ha ha haa ....)
I agree with you. I think dove is doing great with their True beauty campaign. It so rare that someone takes the time to try to work against the media. However, i don't think Axe is doing a bad job. They just want to promote their product by any means. I didn't find axe's ad inappropriate.
ReplyDeleteI don't find Axe's ad inappropriate, it's just another ploy to sell their product to consumers. Actually, I'm thinking that Axe is helping those self-esteem by making them think that they'll attract the opposite sex with their strong scented body spray.
ReplyDeleteAt least there's one guy out there who understands that girls can't stand it when guys use too much body spray. Anyways, I agree with your entry. Axe commericals aren't all that offensive, though at times they may be a bit inappropriate. They're just trying to attract customers through means they know to be effective. Both companies are simply doing their jobs.
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